Paris New noble-Goyard

20 Apr

Goyard  is a lesser known brand than its French brothers, Hermes and Louis Vuitton, but its name rings among the most exclusive brands in the world. But why?
Goyard started as a trunk maker in 1853 (a year before Louis Vuitton, but seventeen years after Hermes).
Goyard was the malletier of many aristocratic famililies in France, creating Goyard bags according to their royal colors from their crests. Goyard also claims to have created the first office suitcase (la malle bureau en francais).
Their well-known motif is a three-dimensional pattern, known as the chevron (first appearing in 1892), and is painted in four colors. The material is a cotton, linen and hemp blend that’s coated with gum arabic resin – this results in a super thin, lightweight, and waterproof material.
The brand fell into obscurity, until Barney’s featured it in their window in the early 2000′s. Today, people pay extra money on top of the $1000+ prices to have their initials, a crown, or stripes of every color embellished on their own personalized bag.
You can find them only at twelve stores in the world, including Takashimaya (Japan), Bergdorf Goodman, Barneys (US), the Peninsula (Hong Kong), Daslu (Brazil) and Maison Goyard itself (in France, or the flagship in San Francisco). But as anyone in the streets of NYC (or the auctions of eBay) will tell you, yes, there are floods of fakes out there. Buyer beware when not buying from an authorized seller.

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2 Responses to “Paris New noble-Goyard”

  1. iconicallyrare May 8, 2012 at 5:02 am #

    I’m glad to know about Goyard. Thank you! ~S

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